SEO agency · Randwick, Eastern Suburbs Sydney
Dominate Google, AI answers & local search in Randwick.
Rafi Media is a Randwick SEO agency helping Eastern Suburbs businesses rank in Google and win more local customers and patients.
// where we get you — top of the local pack
Trusted by businesses I've worked with
Local market
What it takes for an SEO agency to win in Randwick
Randwick is anchored by major hospitals, the university and the racecourse, with a large residential base and a busy medical and allied-health precinct. That makes healthcare, allied health and local services some of the most-searched categories in the area.
We help Randwick businesses capture that demand with healthcare-aware Google Business Profile setup, content built for patient and local search intent, and citations that keep you distinct from neighbouring Coogee and Kingsford. The focus is qualified local enquiries.
Randwick at a glance
- Area Eastern Suburbs
- Anchors hospitals · UNSW · racecourse
- Strong niche health · allied health
- Base large residential
- Postcode 2031
The system
A modern search visibility system for Randwick
Most agencies still do old-school SEO only. We combine three layers so your business shows up wherever customers search — Google, AI answers, and locally.
Search Engine Optimization
- Technical SEO
- Content optimisation
- Authority & link building
Answer Engine Optimization
- Optimised for ChatGPT, Gemini & Perplexity
- Structured content for featured answers
- Question-based content strategy
Geographic / Local Optimization
- Local SEO for cities & suburbs
- Multi-location targeting
- Location landing page strategy
What we do
Full-service search for Randwick businesses
Everything that moves your visibility — handled in one place, reported in plain English.
SEO Strategy & Audits
A clear, prioritised plan built on a full audit of your site, rankings and competitors.
Technical SEO Fixes
Speed, mobile, crawlability, indexing and Core Web Vitals — the foundation rankings sit on.
Content SEO & Blogging
Pages and articles written for real search intent and structured to win featured answers.
Link Building / Authority
Quality links and citations that build the trust Google rewards with higher positions.
Local SEO (GBP + Citations)
Google Business Profile optimisation and consistent listings to win the local map pack.
AI Search (AEO) + GEO
Optimisation for AI answers plus geographic and multi-location expansion strategy.
How it works
How we grow your search visibility
A clear path from first audit to lasting growth. You always know what's happening and why.
Audit & research
We review your site, rankings and top Randwick competitors to find the gaps.
Keyword + intent mapping
We map the searches that actually bring buyers, by service and by suburb.
Technical fixes
We clear the technical issues holding your site back from ranking.
Content + AEO structuring
We build content for search intent and structure it for AI answers.
Authority building
Backlinks and citations that grow your domain's trust and rankings.
Tracking + optimisation
Monthly reporting on rankings, traffic and leads — and we keep pushing.
Results
Real rankings, real results
A snapshot of what our SEO work has done for local clients.
Who we help
Industries we work with
Local and online businesses that depend on being found first.
Why us
Why Randwick businesses choose Rafi Media
Rafi Media
- Combined SEO + AEO + GEO strategy — not old-school SEO only
- Webflow + SEO build capability in-house
- Data-driven keyword & intent targeting
- Conversion-focused SEO, not vanity traffic
- Fast execution & transparent reporting
- You work directly with the specialist — no lock-in, you own everything
A typical agency
- Old-school SEO only, no AI-search optimisation
- A junior account manager you never asked for
- Generic, one-size-fits-all strategy
- Vanity metrics over real leads
- Slow, ticket-based support
- Lock-in contracts and accounts they hold hostage
Client reviews
What our clients say
Real feedback from businesses we've helped grow.
Behind Rafi Media
Hi, I'm Rafi Kadir.
Rafi Media isn't a faceless agency with a call centre and a junior managing your account. It's me — and when you work with us, you work directly with the person doing the strategy.
I help local businesses get found across Google, AI answers and local search: technical SEO, content, AEO structuring, Google Business Profiles and the unglamorous fixes that actually move rankings — for clinics, trades, hospitality and service businesses across Sydney and beyond.
My approach is simple: no jargon, no lock-in contracts, and reporting you can actually understand. You'll always know what I'm working on, why it matters, and what it's doing for your visibility.
— Rafi Kadir, Founder, Rafi Media
Book a call with me →What's included
Everything you need to dominate local & AI search
- Full Google Business Profile optimisation and management
- Suburb-targeted on-page SEO for your key service pages
- Technical SEO audit and fixes (speed, mobile, indexing)
- Content, AEO structuring and FAQ creation for search + AI answers
- Citation building and backlink outreach
- Local + GEO expansion strategy
- Transparent monthly reporting — rankings, traffic and leads
Get started
Every engagement is scoped to your goals and competition — no templates, no lock-in contracts. We earn the next month, every month.
Book a strategy callQuestions
SEO agency Randwick: your questions answered
Map-pack gains can appear within weeks; organic rankings usually take 3–6 months in a competitive medical and local market, fastest wins first.
Yes. With hospitals and a university nearby, Randwick has a strong health sector, and we tailor local SEO to patient search intent and compliance.
Pricing depends on your industry, how competitive your keywords are, and how much ground there's to make up. On a quick call we'll scope your goals and give you a fixed monthly quote — no surprises, no lock-in.
Yes. Getting into the map pack is often the quickest win — we tune your Google Business Profile, build consistent citations and reviews, and make sure your site backs up your location.
No lock-in at all. We earn the next month every month — if it's not working, you're free to leave.
AEO (Answer Engine Optimisation) gets your business surfaced in AI answers like ChatGPT, Gemini and Perplexity. GEO (Geographic Optimisation) targets local and multi-location search. Combined with traditional SEO, they cover every way customers now search.
Yes. Alongside local SEO we run multi-location and national campaigns, so we can grow your visibility well beyond one suburb when you are ready to expand.
Ready to dominate search in Randwick — Google, AI & the map pack?
Book a call with Rafi Media. Pick a time below — we'll talk through your goals, your competitors, and exactly how we'd get you ranking.
We review your site, rankings and top competitors
You get clear, honest advice — no hard sell
If we're a fit, we map out the plan