SEO agency · Surry Hills, Inner City Sydney
Dominate Google, AI answers & local search in Surry Hills.
Rafi Media is a Surry Hills SEO agency helping inner-city businesses rank in Google — turning local and "near me" searches into bookings, covers and clients.
// where we get you — top of the local pack
Trusted by businesses I've worked with
Local market
What it takes for an SEO agency to win in Surry Hills
Surry Hills packs an enormous amount of business into a small footprint — cafés and restaurants, design studios, fitness, beauty and a dense creative and professional-services scene, all crammed between Crown and Cleveland Streets. That density means stiff local competition for every search.
Winning here is about precision: the right Google Business Profile categories, content that matches how inner-city locals and CBD workers search, and citations that anchor you to Surry Hills rather than the broader city. We focus on the buyer-intent queries that actually fill your calendar.
Surry Hills at a glance
- Area Inner city, dense
- Known for cafés · creative · design
- Workers CBD-adjacent
- Search intent high, walk-in
- Postcode 2010
The system
A modern search visibility system for Surry Hills
Most agencies still do old-school SEO only. We combine three layers so your business shows up wherever customers search — Google, AI answers, and locally.
Search Engine Optimization
- Technical SEO
- Content optimisation
- Authority & link building
Answer Engine Optimization
- Optimised for ChatGPT, Gemini & Perplexity
- Structured content for featured answers
- Question-based content strategy
Geographic / Local Optimization
- Local SEO for cities & suburbs
- Multi-location targeting
- Location landing page strategy
What we do
Full-service search for Surry Hills businesses
Everything that moves your visibility — handled in one place, reported in plain English.
SEO Strategy & Audits
A clear, prioritised plan built on a full audit of your site, rankings and competitors.
Technical SEO Fixes
Speed, mobile, crawlability, indexing and Core Web Vitals — the foundation rankings sit on.
Content SEO & Blogging
Pages and articles written for real search intent and structured to win featured answers.
Link Building / Authority
Quality links and citations that build the trust Google rewards with higher positions.
Local SEO (GBP + Citations)
Google Business Profile optimisation and consistent listings to win the local map pack.
AI Search (AEO) + GEO
Optimisation for AI answers plus geographic and multi-location expansion strategy.
How it works
How we grow your search visibility
A clear path from first audit to lasting growth. You always know what's happening and why.
Audit & research
We review your site, rankings and top Surry Hills competitors to find the gaps.
Keyword + intent mapping
We map the searches that actually bring buyers, by service and by suburb.
Technical fixes
We clear the technical issues holding your site back from ranking.
Content + AEO structuring
We build content for search intent and structure it for AI answers.
Authority building
Backlinks and citations that grow your domain's trust and rankings.
Tracking + optimisation
Monthly reporting on rankings, traffic and leads — and we keep pushing.
Results
Real rankings, real results
A snapshot of what our SEO work has done for local clients.
Who we help
Industries we work with
Local and online businesses that depend on being found first.
Why us
Why Surry Hills businesses choose Rafi Media
Rafi Media
- Combined SEO + AEO + GEO strategy — not old-school SEO only
- Webflow + SEO build capability in-house
- Data-driven keyword & intent targeting
- Conversion-focused SEO, not vanity traffic
- Fast execution & transparent reporting
- You work directly with the specialist — no lock-in, you own everything
A typical agency
- Old-school SEO only, no AI-search optimisation
- A junior account manager you never asked for
- Generic, one-size-fits-all strategy
- Vanity metrics over real leads
- Slow, ticket-based support
- Lock-in contracts and accounts they hold hostage
Client reviews
What our clients say
Real feedback from businesses we've helped grow.
Behind Rafi Media
Hi, I'm Rafi Kadir.
Rafi Media isn't a faceless agency with a call centre and a junior managing your account. It's me — and when you work with us, you work directly with the person doing the strategy.
I help local businesses get found across Google, AI answers and local search: technical SEO, content, AEO structuring, Google Business Profiles and the unglamorous fixes that actually move rankings — for clinics, trades, hospitality and service businesses across Sydney and beyond.
My approach is simple: no jargon, no lock-in contracts, and reporting you can actually understand. You'll always know what I'm working on, why it matters, and what it's doing for your visibility.
— Rafi Kadir, Founder, Rafi Media
Book a call with me →What's included
Everything you need to dominate local & AI search
- Full Google Business Profile optimisation and management
- Suburb-targeted on-page SEO for your key service pages
- Technical SEO audit and fixes (speed, mobile, indexing)
- Content, AEO structuring and FAQ creation for search + AI answers
- Citation building and backlink outreach
- Local + GEO expansion strategy
- Transparent monthly reporting — rankings, traffic and leads
Get started
Every engagement is scoped to your goals and competition — no templates, no lock-in contracts. We earn the next month, every month.
Book a strategy callQuestions
SEO agency Surry Hills: your questions answered
Local map-pack improvements often appear within weeks. In a dense, competitive pocket like Surry Hills, organic gains typically take 3–6 months — we start with the quickest wins so momentum builds early.
Yes. Surry Hills is full of hospitality, beauty, fitness and creative studios, and the local SEO playbook is tailored to each — from "brunch near me" intent to service bookings.
There's no fixed price because every business is different. After a short call to understand your market and competition, we give you a clear monthly figure with no lock-in contract.
Absolutely. The map pack drives most local clicks, so we start there: Google Business Profile optimisation, citations, reviews and on-site signals that prove you're a real local business.
Never. Everything is month-to-month, so you stay only as long as the work is paying off.
AEO (Answer Engine Optimisation) gets your business surfaced in AI answers like ChatGPT, Gemini and Perplexity. GEO (Geographic Optimisation) targets local and multi-location search. Combined with traditional SEO, they cover every way customers now search.
Yes. Alongside local SEO we run multi-location and national campaigns, so we can grow your visibility well beyond one suburb when you are ready to expand.
Ready to dominate search in Surry Hills — Google, AI & the map pack?
Book a call with Rafi Media. Pick a time below — we'll talk through your goals, your competitors, and exactly how we'd get you ranking.
We review your site, rankings and top competitors
You get clear, honest advice — no hard sell
If we're a fit, we map out the plan