[
  {"id":1,"tag":"Healthcare","metric":"+212%","title":"Clinic organic traffic","desc":"Recovered and grew organic visibility over a focused ranking sprint, lifting qualified enquiries from local search.","image":"/images/case-studies/1.png","pdf":""},
  {"id":2,"tag":"Trades","metric":"Top 3","title":"Map pack rankings","desc":"Moved a local trades business into the Google map pack for its core service-plus-suburb searches.","image":"/images/case-studies/2.png","pdf":""},
  {"id":3,"tag":"Local services","metric":"38 kw","title":"Page-one keywords","desc":"Took a thin local site to dozens of first-page rankings for commercial, buyer-intent keywords.","image":"/images/case-studies/3.png","pdf":""}
]